Adobe Systems Incorporated has announced that global brands are embracing the Adobe technology platform for rich Internet applications (RIAs) to create new types of engaging experiences for their customers, partners and employees. Adobe RIA technologies, including Adobe® AIR™ and Adobe® Flex® 3 software, provide companies with a comprehensive solution for the creation and deployment of RIAs for the browser and the desktop.

“RIAs have moved beyond the stage of early adoption. They are being deployed by organizations worldwide that have recognized and embraced this revolution in Web software,” said Kevin Lynch, chief technology officer at Adobe. “The incredible momentum that we are already seeing with Adobe AIR demonstrates the real need for businesses to engage with customers in more effective ways, extending innovative RIAs as first class citizens on the desktop.”

AOL; eBay; The Nasdaq Stock Market, Inc.; The New York Times Company; Nickelodeon/MTVN Kids and Family Group’s Nick.com; Sharp Corporation and others today launched pioneering applications deployed on Adobe AIR. For more information and to download applications on Adobe AIR, visit www.adobe.com/go/airshowcase.

Mark Blair, Technical Director at Adobe ANZ,took time out to explain just how AIR and Flex work, and what it means for people who use the net everyday. It's all based on Flash technology, and with loads of open source material.

This was a great interview, not only from a technical viewpoint as to how things work, but also from the point of what Adobe is trying to do to help both clients and end users alike!